The Cancer Exercise Training Opportunity
- There were 19.3 million new cancer cases worldwide in 2020.
- There are 50 million cancer survivors worldwide.
- There are over 201,000 fitness clubs worldwide. There are over 174 million club members worldwide. One in five members will have cancer at some point in their lifetime.
- In 2021, there were over 340,000 certified personal trainers in the United States, over 70,000 in Europe, and over 30,000 in Canada.
No, this is not a lesson in math. This is one of the most incredible business opportunities that may present itself in your career. While the majority of health and fitness professionals are focused on helping people to lose weight, increase muscle mass, and look good in a bathing suit, there are millions of people fighting the battle of their life that need safe, effective, and compassionate training during treatment, in recovery, and into long-term survivorship.
You have the opportunity to position yourself as the next step in the healthcare continuum, increase medical referrals, increase your client/gym base, and make a real difference in someone’s life.
During this webinar, Andrea Leonard — president and founder of the Cancer Exercise Training Institute, 2019 PFP Personal Trainer of the Year, and 37-year cancer survivor — will share with you the many ways that exercise can help minimize treatment side effects, improve treatment tolerance, minimize the risk and severity of cancer comorbidities, correct muscle and balances and range of motion limitations following surgery and radiation, and so much more. In addition, she will talk to you about the market opportunity and how you can position yourself as the “go-to” Exercise Oncology Expert.
This webinar was live broadcast on May 18, 2021. You are purchasing a recording. You have 30 days from purchase date to download. (Any offers or discounts mentioned during the webinar may no longer be active).
ABOUT THE PRESENTER
Andrea Leonard is a 35-year thyroid cancer survivor and PFP 2019 Personal Trainer of the Year. She graduated from the University of MD and went on to get certified as a Corrective Exercise Specialist and Performance Enhancement Specialist by The National Academy of Sports Medicine (NASM) and Certified Personal Trainer by the American Council on Exercise (ACE). She has also been certified as a personal trainer by The American College of Sports Medicine (ACSM) and as a Special Populations Expert by The Cooper Institute. She is a continuing education provider for NSCA, NASM, ACE, CPTN, PTAG, NFPT, ISSA, WITS, and AFAA. Andrea is the Chairperson for the MedFit Network Advisory Board. Andrea has written 16 books on cancer and exercise and has trained over 9k fitness and health professionals worldwide to become Cancer Exercise Specialists.
Andrea has/had twenty-three first-degree relatives diagnosed with cancer. In 2014 she lost her father, Morton, to complications of bladder and prostate cancer and myelodysplastic syndrome. Currently, her mother is fighting advanced metastatic breast cancer.
At the age of eighteen, Andrea was diagnosed with thyroid cancer and underwent a complete thyroidectomy and radioactive iodine treatment. It was through her own personal struggles that Andrea decided to become a personal trainer. She wanted to be able to help others, like herself, who struggled with the same issues of weight gain and poor self-esteem following cancer surgery and treatment.
Andrea began training in 1992 and worked at the National Capital YMCA in Washington, D.C. She quickly worked her way up to Director of Personal Training and ran the department for several years. While working at the YMCA, Andrea started Leading Edge Fitness and later, The Cancer Exercise Training Institute. During this time, Andrea’s mom was diagnosed, for the second time, with breast cancer. She watched her mother struggle through the trauma of multiple surgeries, reconstruction, a frozen shoulder, and addiction to narcotics in order to cope with the pain associated with her surgeries. Inspired by her mother, Andrea, along with the chiefs of breast surgery at Georgetown, George Washington, and Johns’ Hopkins University Medical Centers, set out to write “Essential Exercises for Breast Cancer Survivors.” The goal was to help the millions of men and women, like her mother, to gain back their strength, range of motion, and self-esteem (among other things), following breast cancer surgery and treatment. The book was published by Harvard Common Press in 2000.
Realizing that she was limited to helping a certain number of clients per week, Andrea founded the Cancer Exercise Training Institute and developed the Cancer Exercise Specialist™ and Breast Cancer Recovery BOSU® Specialist™ Advanced Qualifications for health and fitness professionals. Through these programs she has been able to pass on her wealth of knowledge, and enable health and fitness professionals around the world, to work safely and confidently with cancer patients. In 2018 Andrea partnered with ACE, NFPT, PTAG, FLS, FAI, and WITS to sell CETI’s courses.
Andrea has presented the Cancer Exercise Specialist Workshop across the U.S. and Canada and has been a guest speaker at Medical Fitness Tour, IDEA World, CPTN Personal Trainer Summit, IRHSA, TSI Summit, Medical Fitness Association Conference, Keiser Permanente Thriving with Cancer Conference, Winona State University – Survivors Unite, McHenry Community College, New York Institute of Technology, OHSU School of Nursing, Edwards Hospital, Georgetown University Hospital, Suburban/Johns’ Hopkins, Mennonite Cancer Foundation, South Georgia Medical Center, Cary Medical Center Lynchburg General Hospital, Chesapeake Regional Medical Center, Sibley Hospital, Memorial Hermann, Sandford Health System, Avera McKenna Prairie Cancer Center, Baptist Hospital East, Patricia Neal Rehab. Center, St. Mary’s, Baptist Health System, and Fort Bliss Army Installation.
Andrea has contributed to PFP Magazine, American Fitness Magazine, CUREtoday.com, NOU Magazine, US News and World Report, Club Solutions Magazine, Bethesda Today, Capital Gazette, NASM’s Training Edge Magazine, Lake Oswego Review, Portland Tribune, The Oregonian, The Tidings inHealthOhio Blog and News, Capital Style, The Examiner, The Washington Post, Dallas Morning News, 4Wholeness.com, and has appeared in countless videos including the Heartflex Breast Cancer Recovery video and been a regular fitness expert on AMNW.